Meet Lori Crete

Owner of Southern California’s Spa 10 and founder of the Beauty Biz Club

Listen to Lori’s playlist

“No, I don’t want to make more money,” said no one ever.

Everyone could use a little extra cash in the pocket, and their business, but how do you make that happen?

That’s where Lori Crete comes in. She’s been all around the world (literally—she used to be a flight attendant), and she truly believes you can make whatever life you want while still doing what you love. And she wants to help you do it.

Lori is an esthetician and business mentor with a mission of “help[ing her] fellow beauty practitioners bust through stagnant industry norms and learn how to flourish in [their] professions.” She also has her own podcast and is a great speaker for events. So yes, you might say she’s busy. 

How does she find enough time in the day for all of that?! Well, it starts with loving what she does so much that she’s excited to wake up…at 4:27 a.m. Oh, and it helps that she lives by the motto: If you’re good at something, never do it for free. But more on that, later.

On her typical Tuesday:

4:27 a.m: I know, 4:27 a.m?! But my alarm has been set for this time for years, and honestly, I can’t wait to get up in the morning! I start by feeding my dog Rudy, a Chiweenie who looks just like Donkey from Shrek — he runs the house. Then, I feed my caffeine addiction with coffee and an added scoop of collagen protein Next, it’s 1.5 hours of content creation for either my spa market campaign or Beauty Biz monthly success sessions.

6:00 a.m: Alexa reminds me to get ready for a 6:30 a.m gym class.

6:30 a.m – 7 a.m: Time to hit the gym.

7:15 – 9 a.m: Shower and listen to an Oprah Master Class or a marketing class while getting ready for work. Then, I do a quick social post and eat oat milk yogurt with almonds, chia, and hemp seeds before heading out the door.

9 a.m – 10 a.m: Arrive at the spa, put laundry away, and prep my room for clients. Then, I call clients who have booked online to introduce myself and return all messages.

10 a.m – 5 p.m: Client time! Devoted to facials and selling products.

5 p.m – 7 p.m: Head home to start spa laundry, return any calls, check in on the Beauty Biz Club members, maybe have a glass of wine with Jay to chat about the day, and to cook dinner with Jay.

8 p.m: I am usually showered, in bed, and ready for some reality TV to finish out the day.

What She Has to Say…

On just getting started:

Find your profitable passion —the one thing you LOVE so much that you would do for free, but instead, make this your highest service offering. 

On her biggest business mistake she’s ever made:

Not saying yes to a famous morning news anchor who wanted to bring camera crews into my treatment room to highlight my work. I was new and nervous and silly! I would NEVER pass up this opportunity now.

On her biggest business risk she’s taken:

Leaving a booked-solid business, moving to a new city, and starting over from scratch. It all worked out just perfectly, but at the moment, it felt so scary.

On her three favorite industry IG accounts to follow:

@sorellaapothecary, @britta_beauty, and @schedulicity.

On where she looks for inspiration:

Other successful estheticians. [When I was starting out,] I had a hard time finding a supportive community of talented and success-driven beauty entrepreneurs, so I created it – The Beauty Biz Club. The members motivate and inspire me to achieve my dreams and goals.

On the best technique for getting people to rebook:

Focus on the exceptional client journey. Make a client feel important from the second they book. Have a marketing funnel set up to follow up, and make the communication feel supportive in helping them look and feel beautiful.

On her biggest client pet peeve:

Clients who disrespect your time by running late, no showing, and canceling last minute. 

(We totally feel this – that’s why Schedulicity has no show, late, and cancellation fees you can build right into your booking process. Say goodbye and good riddance to no-shows).

On the one thing that would surprise people about her work:

I stopped offering services that didn’t light up my skincare soul. By removing the things I dreaded doing and simplifying, I have been able to double my income in a year. I now only offer a few facials and a few waxing services.

On how coaching and creating a podcast impacted her career path:

So many beautiful things have come from helping others through coaching. NOTHING makes me happier than when one of my coaching students recognizes their potential and gains the confidence to create beauty and success. Both coaching and podcasting have helped me recognize my ability to impact the lives of others. I have learned that all need supporters and cheerleaders, and when you give, you get amazing things in return.

On her journey into skincare:

I was a flight attendant on 9/11, and it hit close to home. I knew that night I no longer wanted to fly. I swear I heard a little voice that said, “Lori, this is your opportunity to make a change. What is it that you feel passionate about enough to do every day?”

The answer came easily and quickly: I wanted to be an esthetician! I always say the beauty industry healed me. I look at this career as a gift.

On why Schedulicity:

I will save over $2,000 this year by switching to Schedulicity Pay! Schedulicity makes my business life easier. I love how they are always innovating, and I LOVE the people and their commitment to helping the small business owner create success.