Does every item on your service list bring you joy (read: money)?
Marie Kondo’s name is officially a verb now: It means spring cleaning, tidying up, or minimizing. She’s a wizard of organization, simplifying, and de-cluttering, who teaches you to let go of things that don’t bring you joy.
This is our mission today.
Organizing your salon service list is just like cleaning up your house—your services are those piles of paper and clothes hanging out on the dining room table and the chair in your bedroom.
You might offer ten or more services, but are they all working hard for you? When it comes to organizing your services, you’ve got to make some data-driven decisions.
Fact: Salons Make Most of Their Money on Just Two Services
Our data team at Schedulicity is constantly crunching the numbers to gain insights that will help you run your business. According to our research, 63 percent of our most successful businesses get over half of their revenue from their top two services.
That’s not to say that other offerings don’t contribute to your bottom line, but this stat should motivate you to thoroughly inspect each service to make sure it’s worth your time, your space, and your initial costs to earn a spot on the list.
So where does Marie Kondo come in? Her de-cluttering strategies are a perfect fit for your service list, and you can trim down your offerings to the leanest money-makers possible.
“According to our research, 63 percent of our most successful businesses get over half of their revenue from their top two services.”
Let’s apply the Marie Kondo approach. When she’s organizing a house, her first step is to gather all the clutter in one place, making a giant pile of mess. There’s no need to take this literally—I think you get the idea. Simply put all of your services in one place—I’d suggest note cards for each service tacked up on a wall or laid out on the floor.
Now we need to reflect on each item. Kondo would say: “Do we need it? Does it bring us joy?”
That’s a good place to start, but we should also ask ourselves some business questions as well. In this exercise, the joy we’re looking for means anything that grows your bottom line, putting a smile on your face and money in the bank.
Here are the three questions to ask yourself when you’re organizing your service list.
How to Set Up the Perfect Salon Services List
1. Is this service timely?
You may offer a service that with a fall theme and it’s now spring, or maybe a Prom special and the school year’s over. These services are outdated, and you might not even have the product or equipment any longer. Plus, out of date options make you look disorganized, and can turn off potential clients. If a service is meant to be temporary, keep it temporary. It’s time to move on and clean it up.
2. Is this service worth your time?
If a service is time-consuming, difficult, and has a low profit margin, it might be time to throw the service away. Unless this service is the only reason you’re keeping your business alive, you should consider replacing the offering with something that takes less effort and brings in more money, so you can work smarter, not harder. Otherwise, you’re just wasting your time.
3. Are people booking this service?
Do you have a service item that’s just. . . sitting there? Take a look at your calendar from the last six months. How long has it been since someone has booked that service?
If a service isn’t getting any play, there’s no reason to offer it. Instead, focus on a new offering that will actually pull its weight and bring in money.
Cleaning out your service list can be emotional, just like the Marie Kondo process in your house. But it’s critical that you take a business-minded approach, trying to remain as objective as possible.
Not every service may be your favorite, but if it’s a good revenue-generator and it’s well-liked among clientele, it’s a good candidate for the “keep” pile. On the other hand, there may be some list items that you love doing but nobody ever schedules—or you end up going into debt when you perform them—so it’s time to let go.
An organized service list is a lucrative service list, so don’t wait to KonMari your offerings. It’s super easy and effective—and you and your clients deserve only the best.
Kami Edwards is a data engineer at Schedulicity.