Focus on the things you are good at, and pay someone else to do the things they are good at.

How many of you are spending time being bogged down by the day-to-day operation of your small business? Doing things you aren’t even good at?

I used to until I was like…. hmmm this is not working for me.  

I can’t focus on my own stuff because I’m busy doing things that take me way longer than it would someone else, and now I’m not putting the energy into growing my business? 

You may feel like you can do it all, however. 

The bigger your business becomes the more demanding it becomes. Your job is to focus on the things that will continue to grow your business, not the things that will hinder you. Who’s with me? 

Part of growing a sustainable business is knowing your strengths and your weaknesses. And also knowing when to ask for help. As your business starts to grow, you will soon realize that you just can’t do it all. This also pertains to your services as well. You can’t be GREAT at everything right? You will choose the services you are great at and master them and the services you are not great at, you will either have strong team members in place or you just won’t have them on your menu. It’s the same for your business tasks as well. 

For all my beauty professionals, owners, barbers, and renters, let me give you some tips. It is really important to identify what you are great at and what you need help with first! Your job as an owner and professional is to focus on the things that help you grow your business. List those out first. Then you can identify the areas you need help! 

Here are my top 3 areas to think about outsourcing, so you can be more efficient in the way you scale your small business.

1. Hire a bookkeeper

If you’re like me you don’t have time to spend every week on Quickbooks entering in your numbers and receipts for expenses. Yes, of course, Schedulicity will provide you will all the reports you need related to your scheduled appointments and classes. But it is very important to keep track of all your financial transactions each month as well. 

When I was a salon owner, hiring a bookkeeper was the best money ever spent. She has access to my bank account and my point of sale system, so it was easy breezy. She gave me a Profit and Loss statement every month and I knew where I stood in my business without doing a thing. 

Knowing how much money is coming in versus how much is going out is key. 

If you like numbers, knock yourself out. But if you don’t. Hire out. I know it costs money, but you will make it up. Promise.

2. Hire a graphic designer.

Creating well branded ad pieces can be a nightmare. You may be able to do some quick things in Canva. But when it comes to creating well branded, professional ads for social media, and your website, hire out! 

You can surely be the brains behind your ad ideas and concepts, but leave it up to the professionals to actually create and design. You could spend hours and hours on ad creation and even then, things may never be exactly what you want. Save some time and energy and outsource. 

3. Last but not least, hire a tax accountant. 

As a small business owner, you’re overwhelmed with so many tax questions, filing questions, payment questions. Really the when, what, and how for handling taxes as a beauty professional. Believe me, you do not want to be stuck doing the wrong thing and having the IRS on your back. 

THIS is probably one of the most important things I learned as an owner. If it is in your budget, I recommend having a tax accountant on retainer. This will save you a lot of headaches and you will feel so much more at ease going into tax season. 

I can’t even tell you how much money having the right tax accountant saved me. Plus, I noticed when I had the right accountant in place, my stress level dropped a few notches. I would receive letters in the mail regarding important tax information and I was like…. “Hmmmm, looks like I need to make a call to my accountant.” And since she was on retainer, I would never hesitate to call her. 

Actually, I had her number on speed dial. It just makes life so much easier.

There is one last piece of advice I would like to offer you. 

As a business owner you should always have a great business attorney. You never know when things pop up and you may need some legal advice. I know in the very beginning it may be tight on your budget to have an attorney on retainer. However, you’ll need an attorney as your business grows and you start to service more guests –  and even grow a team.

You will want to have access to a professional that you can trust, who you know will always guide you in the right direction. Trust me, my friends! A little tip on this, is to start putting money aside now for the things you know you will need in the future. This way you don’t find yourself feeling strapped, stressed, and overwhelmed in your business.

I have many more examples, but this will get you started. Don’t let all this stuff take time away from what you do best. Your focus should be on growing your team and building your business. Will you oversee these things? Yes! But you won’t be caught up all day long. This does take time. Yes you need to make money to pay for help… but set some goals and start putting money aside today!  #gamechanger


About the Author: Nina Tulio is a former salon owner and stylist that has been in the industry for 23 years. She now owns a consulting business and travels the country educating salon owners and stylists on how to grow a successful, sustainable business.