Did you hear the news? Instagram may be taking away the LIKE button.

Yes, that’s right. They are currently in the testing phase as we speak.

Why you ask? Because they are really investing all their energy on creating true engagement and authentic relationships on Instagram. This is especially crucial in service-based businesses.

Do you ever find yourself caught up on how many followers you have? How many LIKES you receive on your latest pic? You go back and check your posts a million times to see if any one liked your latest post? I know I have.

But oh the times are a changin’. I would love for you to switch your mindset a bit on this topic.

Focusing on followers and comparing your journey within your business is a REAL thing. 

People are obsessed with growing their following because they think it will automatically grow their business. That’s not necessarily true.

Having 20k followers on Instagram doesn’t mean you are more talented or the busiest in your business. 

I always have my pulse on the industry on IG, and some of the most talented and the busiest stylists, aestheticians, or barbers, often have less than 3,000 followers. I know some lash artists that have 1,500 followers that are attracting 2-4 NEW clients a week.

It’s not about the followers. It’s about the content you create, what you have to say, how you deliver that content, how you engage with your perfect target clients, and if you are AUTHENTIC in your posts.

Want to gain more clients in your business on IG? Here are some areas focus:

  1. Share personal stories. Speak from the heart and from experience.
  2. Create content that speaks directly to your target audience.
  3. Respond to all comments you receive on every post.
  4. Be CONSISTENT with your posts.
  5. STOP focusing on LIKES and followers, deliver kick a$$ content, and BE YOURSELF! 

About the Author: Nina Tulio is a former salon owner and stylist that has been in the industry for 23 years. She now owns a consulting business and travels the country educating salon owners and stylists on how to grow a successful, sustainable business.