In a service-based industry, things are changing on the regular! 

If you are doing the same things you were doing 5, 10, or 15 years ago, you may be falling behind when it comes to growing your business and giving your clients exactly what they are looking for.

Here are some areas to focus on where you may want to implement some changes.

1. Guest Experience

The things that clients were looking for years ago and what they want today are totally different. 

Today, your clients come to you way more educated and informed on trends, techniques, and how they want to be treated. A good haircut or massage and a smile just won’t cut it any more. 

You have to go above and beyond in terms of service.

A few easy ways to accomplish this are:

  • A hug or a handshake (personal relationships!)

  • Longer consultations

  • Educating them along the way

  • Talking about a maintenance plan

  • Getting them pre-booked for their next appointment

  • Pampering them the entire time

  • Following up with them after they leave

2. Technical Skills

If taking a class every 6 months was what worked for you years ago, I hate to break the news – it doesn’t work like that anymore. 

Don’t assume your client Jack wants the same fade or haircut forever.  Or that Susie wants the same facial she needed when she was in her early twenties.

Come to the table offering new ideas and educate your clients on new trends that will work for their current lifestyle and needs.

Continued education keeps you fresh and on point, yes. But it also allows you to provide your clients with a level of service and technique that will make you stand out.

3. Be The Expert

If you aren’t taking charge as a service provider and positioning yourself as an expert, you are totally missing out.

Clients want your professional opinion.

They want to be told what looks best on them, what is best for their skin or their body.  They want you to tell them when they should schedule their next appointment!

Be confident and guide your clients every step of the way.

Change is a good thing. Change is a necessary thing. Especially in a service-based business!

About the Author: Nina Tulio is a former salon owner and stylist that has been in the industry for 23 years. She now owns a consulting business and travels the country educating salon owners and stylists on how to grow a successful, sustainable business.