Yes, there is a right way to write a fitness class description. And there are some pretty terrible ways as well.
When you’re using an online scheduling platform to run your studio’s calendar, often a class description is the first experience a new client has with your business. Picking the right class can feel intimidating, especially if they’re just starting out on their fitness journey or if they’ve never done your type of workout before.
A great fitness class description makes a client feel seen and heard long before they’ve even booked it. It answers their burning questions. It excites them. It tells them where to park. (Aside: Please tell them where to park!) That’s why today we’re going over a few best practices for writing fitness class descriptions that work.
How to Write Better Fitness Class Descriptions
Give a Clear Overview of the Class Vibe
Right off the bat, let them know exactly what to expect if they sign up. The first couple of sentences of any fitness class description should break down the personality of your studio and classes (are you a classic Pilates studio, or do you get a little funky with upbeat hip hop or punk music?), the format of classes, and what the actual room is like.
If you offer a 60-minute class, but really it’s 45 minutes of cardio plus a final 15-minute stretch and cooldown, say that in your class description! And don’t forget to mention if they should bring anything with them — like grip socks or a yoga mat. And please (please, please!) warn them if your studio is heated.
If you need some ideas for a class description that captures a vibe, take a look at Your Yoga, one of our favorite studios in Bozeman. They do a great job of keeping their fitness class descriptions concise and clear but still full of personality.
Tell Them Who (and What) the Class is Good For
Are some of your classes better for beginners than others? Do you organize your class calendar to tone different areas on different days of the week? These are the details clients long for. So, add a clear “This Class is Good For:” section to your description.
Tell them which classes are good for arms and abs, which classes are good for flexibility, or which are good for tough weeks when you’re feeling spent. This gives them a clear picture of what they’re in for, and it gives them a sense of control over their booking decision. Empowered clients are the best clients.
Don’t forget to cover experience level, too. If you have classes that are good for total newbies, call those out. Likewise, if you have intermediate classes listed on your calendar, make sure to explain how much experience you recommend before booking or even which classes a client should take with you first. This insight builds trust — they’ll get a sense that you’re a thorough and deliberate fitness instructor (which, of course, you are).
Take Some Time to Introduce Your Instructors
If you’re using Schedulicity for your fitness classes, instructor names are automatically included with each list. Easy.
Still, you’ll want to make sure to stay on top of keeping your instructor bios updated. Many people book a class based on personality alone, so writing in-depth bios helps clients get a feel for both the teacher and your studio.
Don’t feel limited to a “Born in ____, she specializes in ____, _____, and _____.” format. You can get super creative with bios to build excitement.
Here’s a great example from LA-based yoga studio One Down Dog, which includes an “ODD” fact (get it?) and favorite song(s) for each teacher:
Pretty charming, right?
Give First-Timers Some Clear Instructions
This is crucial because your business needs to turn first-timers into studio diehards. So, make it easy for them.
Include the following information for first-timers either in the class description or somewhere on your business profile. The point is to make it as straightforward as possible for them, which will make them more comfortable and save you a lot of questions and time. Here’s the golden list:
- How early to arrive
- What to bring versus what you provide
- Which classes are ideal for beginners (if applicable)
- What benefits they’ll get out of your classes
- That you’re excited to meet them
Tell Them When to Get There, Where to Park, and How to Find You
It’s not fun for anyone if you have clients for your next class show up while you’re still trying to focus on a current class. Use your class description to let clients know exactly how early they should get there (if you’re a tight space, it might just be five minutes before!). It can be as simple as: When to arrive: 10 minutes before. (First-timers, please show up 15 minutes before.)
Now, parking. Sometimes this situation is totally straightforward, so feel free to skip it in your fitness class descriptions. But, especially in bigger cities, figuring out where to park is an issue.
Let clients know where the best parking is and whether there are better streets to park on than others. If finding parking can take some time, warn them to get there early. No one wants to stress about running late for class because they’re at a loss for where to leave their car.
One last note: If your studio is tucked in a big commercial complex or otherwise hard to find, give clients some tips on finding you in the building, too.
Break Up the Fitness Class Description So It’s Easy to Scan
Last but not least, clients are here to book classes, not to read a novel. Don’t write your class description as one huge chunk of text. Instead, break up your description into smaller paragraphs that are easy to read, scan, and understand.
Bonus: The Ideal Fitness Class Description Template
Here’s a quick recap of the above, broken down into a simple checklist.
- Class title
- Date / time
- Class instructor / teacher
- Class description (no more than 3-4 sentences!)
- This class is good for: [insert info here]
- What to bring: [insert info here about bringing mats, water, towels, etc.]
- Getting here: [insert info here about when to arrive, where to park, etc.]
- First-timers: [insert info here]
- When to arrive: [x minutes before.]