Are you feeling all the feels as we move closer to your opening date? Should we open? Do we need more time? Will they feel safe? Will we?
So many unanswered questions, right? But here’s the deal: You already have all the answers you need.
It is really important to block out the noise and make decisions that are best for your business. Of course, you must follow state and city regulations. But when it comes to those big decisions about your team and your clients, listen to your gut. Stay true to your brand and your core values, and you can’t go wrong.
Is My Industry Going to Change?
Another question that has been high on the topic chain is: Will the beauty industry change?
Yes. I believe it will change in a big way. And for the better.
I think we’re going to have a slow down in terms of the guest experience. I also believe service providers will see more value in what they offer — and stop discounting. And I believe industry professionals will also become more cautious about how they spend their money. Think of all the money that we tended to spend on coffee and lunch per week — think of all the other ways you would now spend that money on and for your business. I think it all will change, but that it is definitely going to be for the better.
But How Do I Create My New Normal?
Now is the time to implement new systems that can help you improve the functionality of your business. In many cases, we avoid implementing changes or adding new systems out of fear. (“I can’t take that risk when so little is certain…”) But I want to remind you that you don’t have to change the standard of your business because you are fearful of what’s to come. If anything, now is the time to raise the bar on all levels. When it comes to creating or implementing some new systems in your business, I want you to be mindful of a few things.
1. Guest experience
You may not be able to double-book for a while. It truly all depends on your state guidelines. But do you want to double book? That quality one-on-one time could be an absolute game-changer for you.
I have no problem with double-booking as long as it does not compromise the guest experience. But now we are being forced to slow it down a bit. I believe this is telling us something. It’s time to take it back to the basics. That extra time with each client will turn into more referrals down the line.
More of us are going to put boundaries in place when it comes to hours of operation and no longer working 12-hour days. And guess what? You shouldn’t be working 12-hour days if you want to provide a top-notch guest experience. Working 12-hour days, in my opinion, is unsustainable, for full-time service providers. But squeezing in clients three-deep isn’t gonna fly anymore. Your clients deserve more, and I believe they are going to expect more.
3. Pricing and discounting
Raise the standard, my friends. No more fear wrapped around losing clients when it comes to pricing and not discounting. I believe stylists and industry professionals are starting to really get over all the discounting or not raising prices for five or even ten years. I truly believe now is the time to truly understand your pricing and to learn how to price your services properly with profit wrapped in. It’s time for us to think twice before emotionally discounting our value and our services.
Think Less About the Troubles Now, More About the Future of Your Business
Now is the time to push through that fear and make decisions that are best for your business long-term. Now is the time to look further into the future when it comes to your business.
Yes, discounting may keep a client in your chair that one time, but will it really be worth it long-term? These are the things to ask yourself.
It’s time for change. It’s time to raise the bar and the standard in your business — and in our industry. Let’s use this time to recreate and reinvent our businesses, so we are working from a space of confidence, not fear.