Get Featured: January Social Media Spotlight

JANUARY SOCIAL MEDIA SPOTLIGHT

By Maya León

Welcome to the New Year!

And with the new year comes a new round of Social Media Spotlight! This month we’re focusing on the obvious trends of this time of year: new year/new look, fitness resolutions and the topic that’s blowing up everyone’s Instagram’s right now – holiday engagement photos. So get ready to share your hottest makeup trends and tips for 2019, your best workout tip, and your favorite engagement shot from the holidays.

If this is your first time wanting to participate in our Social Media Spotlight, we ask you, our businesses, to share some of your best tips, tricks, pics, etc., in accordance with the month’s themes. We pick our favorites out of the submissions, share them on our social media accounts (that reach all of our businesses and clients, ~100k+ followers!) and give the “winning” submission businesses a prize (worth $600!).

We rotate the industries and themes every month, so if you don’t see yours this month, keep checking back for a chance to participate. We can’t wait to show off your business and spread the incredible knowledge you have!

This Month’s Contests

All posts are due in 2 weeks from the call for submissions – Tuesday, January 22nd this time – so be sure to meet the deadline or we won’t be able to review your work!

ESTHETICIANS/BEAUTY CONSULTANTS/MAKEUP ARTISTS

Hottest Makeup Trends/Tips for 2019

FITNESS

Best New Year’s Resolution Work Out Tip

PHOTOGRAPHY

Best Engagement Photo

How do you enter?

Entering is simple. Send all submissions to community@schedulicity.com and include the following:

What your post needs:

Your Name:
Your Business Name:
Industry: (industry post of the month)
Instagram Handle:
Facebook Page:
(photo/video)
Caption:

Example:

Maya Edge
Maya’s Massage
Massage: Best Massage Tip
Insta: @mayamassage
FB: Maya’s Abdominal Massage
Video File: Maya’s Best Massage Tip
“Here’s my sample massage tip!”

Last Month’s Winners

If you want to see a closer look at December’s winners, check out our blog post here.

General Tips for Social Media Spotlight Submissions:

  • Include All Info! Please include a photo or video file and actually fill out all the required information! We received a lot of submissions with no photo or caption and/or no content to them at all. Your entry cannot qualify for consideration unless all the criteria are met!
  • Caption length. People want to hear from you and that means formulating a complete sentence or sentences! Here’s an example of a too-short caption and a good length caption:
    Too-Short Caption: Fall colored hair
    Good Caption: I love playing with new techniques and colors and just tried this out with a client today. We had so much fun and she’s so stoked by the results. What do you think? #FallInspiration
    Typically, the best caption length is going to be between 1 sentence and 1 short paragraph. Sometimes it’s necessary to write a bit more to your clients like two of our winners this month, but make sure you’re also being clear and concise with your verbiage!
  • Think Like a Client: Assume the client doesn’t understand your industry jargon. They probably don’t! Make sure your posts emphasize the fun lifestyle associated with your service, not the technical details and verbiage that only other service providers in your industry understand. Jena offered ideas for professionals in her industry, but she did so in a way that was also interesting to the client.
  • Make It Relevant! Make sure your post is actually relevant to the submission topic in question! For example, if the submission topic is about “Best At-Home Massage Tips”, make sure your post actually focuses on that rather than something you do for your clients in the studio.

Need to get refreshed on some more Social Media Spotlight basics? Check out the introduction to the Social Media Spotlight here.

Submissions Due: Tuesday, January 22nd 11:59 p.m. MST

Submit To: community@schedulicity.com

Have fun and good luck!

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