RE-ENGAGE YOUR CLIENTS AUTOMATICALLY
Re-engagement emails are game changers when it comes to increasing your repeat clients. With so many options out there, it’s harder than ever for many businesses to bring people back. Re-engagement emails go a long way towards converting first-time visitors into regulars.
Schedulicity’s automated re-engagement emails allow you to set your preferences once and then check it off of your to do list. You can trust that if it has been six months since a client has scheduled with you, they will receive your re-engagement email. You can also choose to discount a service and that math will be done for you when they book with the link in their email.
Make Emails More Personal for Clients
Send personalized emails with unique designs for special occasions and messages. Attract the clients with visuals first and close the deal with a perfect message to match.
Choose from Birthday, Thank You, and more automated emails to make each one special. One you’ve made your pick, Schedulicity includes several design templates to choose from, right on the top of the dashboard.
Try out different designs and see which one leads to the most bookings! Even check out the preview before saving your favorite email template.
You’ll also notice from the Automated Marketing template – a row stating “[First Name].”
Using your client’s first name is the first step to establishing or reminding them of your emotional bond. No one feels warm and fuzzy when those coupon books come in the mail addressed to “current resident” even if the coupons are really good. This is why Schedulicity automatically populates the first name of your clients into your Re-engagement email for you.
Keep Email Reminders Simple
Use friendly, personal greetings, but don’t ramble. Avoid being too emotional in your appeal, some may appreciate the humor while others might meet it with a cringe. At this point many businesses already send emails with a variation of “Please don’t tell me we’re breaking up!” Try something a little bit silly and less dramatic like Loft; their email reads “We miss you like shoulder pads miss the ’80s” and it feels more like a fun message from a friend instead of a guilt trip from an ex.
Note: Make sure you also put your message in the email title. The email title will attract your clients to open – and the visuals will just push the clients to book afterwards.
Offer Clients Price Incentives to Engage
Offering a deal goes a lot further than a message alone. Schedulicity allows you attach a discount for your services, that will be added and tracked through your account when they book online from the link in their email. If you don’t want to offer a discount you could also offer a gift, travel size product, or entry into a special raffle for anyone who tells you the “secret code word” when they come in for an appointment. That way, your clients are getting the bang for their buck!
With Schedulicity’s automated marketing emails, you can select the Discount Type and Discount Amount. Discount Type allows you to customize the offer, whether you’re a teacher or a hair stylist. For the Discount Amount, pick the sweet spot that works for your clients. What amount would make them jump to book, but make you money? We recommend using percentages to make the offer more compelling.
Give Them FOMO
Do you offer a new service or have new technology or skills that you didn’t have six months ago? Include that information as an announcement! Choose from our many Announcement designs to help bring in that client.
Highlight the benefits and remind them what they are missing out on. This one is slightly more advanced since you’ll probably want to update the information in it at least every six months.
Whether it’s offering discounts, personalizing client emails, or just sending quick appointment reminders, it will be a huge improvement over not having any re-engagement at all. Claim your space in your clients inbox with Schedulicity’s Automated Marketing emails – help clients remember that your business is unforgettable.
Re-engagement messages go out on the first of the month to every client in your list that hasn’t booked in 6 months.
If you haven’t already started collecting email addresses for your clients, it’s a fantastic time to start! When someone books online with you on Schedulicity, their email address will be added to your client list, and they will be enrolled in your automated messaging.
The other features included with Automated Marketing like Time to Book and Thank You emails can also help you offer easy discounts to your clients. So you can decide if you’d like to offer them even more incentive than the already quick and convenient online scheduling.
Set it, forget it, and increase your monthly revenue.
Learn more about Automated Marketing here!
Schedulicity is the leading online appointment, class and workshop scheduling system and platform for discovering and booking local services in more than 50 different industries. Consumers in more than 7,700 cities across the U.S. and Canada have booked over 117 million appointments, classes and workshops through Schedulicity.